SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.

He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma. “Managing Brand Transgressions: 8 Principles to Transform Your Brand” https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X

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