SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.
He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma. “Managing Brand Transgressions: 8 Principles to Transform Your Brand” https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
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Dr. Jain’s Bio
SHAILENDRA PRATAP JAIN, PH.D. is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.
He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai.
Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards.
Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.
We talked about the following and other items
- Introduction and Background of Dr. Jain
- Educational Background and Comparisons
- Travel Experiences and Bucket List Destinations
- Cultural Differences and Historical Context
- Indian-Pakistan Relations and Global Alliances
- Consumer Psychology and Marketing Influences
- Teaching and Research in Academia
- Research and Publication Challenges
- Pros and Cons of Being a Professor
- Preparing for a PhD Program
- The eight principles
- Managing Brand Transgressions: 8 Principles to Transform Your Brand
Dr. Jain’s Social Media
Dr. Jain’s LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/
Book website: www.brandtransgressions.com
Managing Brand Transgressions: 8 Principles to Transform Your Brand
https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
Book website:
Where to purchase the book (individual copies)
- Amazon:
https://www.amazon.com/s?k=managing+brand+transgressions&crid=28RGBV7KPJCUD&sprefi
- De Gruyter:
https://www.degruyter.com/document/doi/10.1515/9781501517334/html
Bulk Orders (Region specific – only for corporations, libraries etc.)
De Gruyter:
https://www.degruyter.com/publishing/about-us/contact/sales?lang=en
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