On this episode of the Jason Cavness Experience I talk to Rand Fishkin – Founder of SparkToro

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 We talk about the following

 How he grew Moz from 7 to 134 people and was that the right thing to do.

 His new company SparkToro.

 His advice to marketers and founders in our new economic reality.

 Why HR is important to small business and startups.

 Rand’s Bio

Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Rand’s Social Media

 Company Website: https://sparktoro.com/

 Rand’s LinkedIn: https://www.linkedin.com/in/randfishkin/

Rand’s Email: rand@sparktoro.com

 Rand’s Twitter: https://twitter.com/randfish

 Rand’s Advice

 One of my big things that's proved valuable for me personally is if all the media and coverage and the environment you're swimming in and your peers around you are going in one direction. It can be really valuable to choose a different one. I'm a big believer in being the exception to the rule.

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