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Sponsor - CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP.

www.CavnessHR.com

Levi’s Bio

I graduated from Wells College in upstate NY, near the dairy farm where I grew up. Both of my parents were small business owners and I had a strong interest in the vein. After working in the wine industry in NY for a couple years and then in government, I studied for my MS in Communications at Ithaca College and started a marketing practice. That got me interested in startups and tech, and ultimately I decided to do an MBA at ESADE in Barcelona.

I was fortunate enough to land an internship with Amazon in Luxembourg and then a full time offer after graduation, and in 2016 I moved to Seattle to start at Amazon. I was there for another 4.5 years, mostly leading product marketing teams across several businesses including Amazon Lending, Amazon Advertising, and Devices (Echo). 

I also held roles with the Retail business and Amazon Launchpad. 

I am about to begin my new role as Managing Director for Founder Institute Seattle.

We talk about the following among a few other subjects

Various tools to use

CavnessHR Marketing

CavnessHR process

Seattle FundRaising Panel on Apr 5

Founder Institute Seattle

Levi’s Social Media

Levi’s LinkedIn: https://www.linkedin.com/in/levireed/

Levi’s Email: lvreed@hey.com

Levi’s Advice

Think about your ICP, think about your value proposition. Think about your positioning, everything flows from those.