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Crystal’s Bio

Crystal Clarity is the COO for s2s Public Relations and Communications, a boutique public relations firm serving startups and small businesses, primarily in the life sciences, biotech and clean tech sectors. 

Crystal has built her career on the premise that clarity and authenticity build trust, strengthen relationships and foster success. She has spent the past 20 years working with startups, nonprofits and public sector organizations to build their brand through marketing, public relations, public affairs, events and internal communications. 

A former journalist, Crystal's prior roles include TV news Executive Producer, Vice President of Marketing and Communications for Pacific Science Center and, most recently, she led new business vertical development and investor relations for a Seattle-based startup.

We talked about the following and other items

• Optimism, resilience, and helping others become more optimistic. 
• Life balance, resilience, and self-care. 
• Self-criticism and managing inner voices. 
• News industry changes and storytelling. 
• The challenges of modern journalism in the digital age.
• Storytelling, journalism, and entrepreneurship. 
• Startup funding and vulnerability. 
• Science education and outreach at Pacific Science Center. 
• Generosity, leadership, and lifelong learning.
• Learning new skills and personal growth.
• Creating and maintaining a newsletter for a business.
• Content marketing for small businesses. 
• Setting boundaries with clients in the PR industry. 
• Crisis management and reputation management strategies.  
• PR strategies for tech startups. 
• Social media platforms for HR professionals and investors. 
• New social media platforms and their potential for success. 
• The dangers of poorly timed PR announcements.
• PR strategy and media placement. 
• PR firm's approach to building relationships with journalists. 
• Space technology, lifespan increase, and ethical considerations.  
• Startup investment and networking in Seattle. 
• PR agency's focus, business model, and work-life balance. 
• Travel experiences and networking in various cities.
• Networking and events with a focus on building connections. 
• Growing a content creation team and promoting Tacoma as a viable alternative to Seattle. 

Crystal’s Social Media

Crystal’s LinkedIn: https://www.linkedin.com/in/crystalclarity/

Crystal’s X: https://twitter.com/CrystalJClarity

S2S PR Website: https://www.s2spr.com/

S2S PR X: https://twitter.com/s2sPRComms

Crystal’s Advice

I think presence is probably the thing that is most scarce in our lives today. I think the more we can carve out time to be fully present, the more successful we're going to be in all the work that we do both personally and professionally. 

So if I could just put that out there as a kind of a thought, seek opportunities to be fully present with yourself and with people. 

Because there has never been a time where there have been more distractions and more noise than there is now. It's really hard to do good work and make a big difference when you've got 27 things on at the same time